To match feature FINANCIAL/LAZYTOWN

It’s the end of an era. Magnus Scheving has announced he will no longer portray Sportacus, the heroic character he created many years ago. LazyTown will continue, and another actor will step into the role. But for multitudes of fans, Magnus will always remain the definitive realization of the blue-suited hero.

As Head Writer for LazyTown, I’ve spent hundreds of hours with Magnus, brainstorming, revising, tweaking – endlessly manipulating story and dialogue in order to create a blueprint for our technically complex production. We have worked around the clock – in offices, at his home, in cars, on planes, and in many countries.

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Magnus insisted on change after change, never settling for what he felt was only good – he wanted great. That didn’t mean we agreed on everything. But at the end of the day, he was the man who had to carry the larger burden of transforming the script into a television show. There were so many moving parts involved, and his responsibilities didn’t end on the last page of the scripts, as mine did.

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One of the more impressive things I witnessed was in watching Magnus give epic recaps of our long story sessions. We would work on script beats for three, four, even five hours. Mind numb, brain exhausted, all I wanted to do was go listen to music or otherwise clear my head.

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But Magnus would say, “Okay, let’s go through it again.” And he would launch into a microscopic breakdown of every single detail – even elements that were only mentioned casually or tossed around as asides. What I wrote down to remember, he kept in his head. And he did this for dozens of scripts simultaneously. It wasn’t unusual for him to bring up an element of a script six months later, that had been considered but rejected at the time. He was able to keep that detail in his data base for future reference – after I had long since deleted it from mine.

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Another important skill he possesses is an ability to maintain a constant connection to the big picture. By that, I mean as the creator of LazyTown, Magnus had plans in mind for live shows, movies, props – even theme parks – that our script writing needed to support. If we threw around an idea about a new gadget, he considered its use in the context of what our needs might be, brand-wise, three years down the road.

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Sportacus is a superhero and thus, a man of action and not necessarily words. The last thing a superhero needs to do is talk endlessly about what he’s going to do. He simply needs to do it. So his character wasn’t always given the most interesting lines of dialogue. Still, a quick review of past episodes will demonstrate that Magnus always instilled his on-camera time with energy, superhero savvy, and kid-relatable wisdom.

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The most challenging aspect of writing for Sportacus was in coming up with the opening sequence of the show – Sportacus alone in his airship. There, he would go about his home life, preparing food, cleaning out his sports closet, etc. But our mandate was to create mini-stories that would show how inventive and sports-related his actions were. So we would turn a Christmas tree decoration into a manic gymnastic display. Making fruit salad became a master class in juggling and vaulting.

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For every story idea that eventually became an episode, we pitched dozens that were rejected. Some of them even made their way to script stage but for one reason or another, they were deemed unworkable. And some scripts needed dozens of rewrites – the most being 47 drafts (I won’t mention which show required that many revisions). We created tales of dragons, moon landings, snow monsters and birthday parties. Sportacus has been made invisible, sent into sugar meltdowns, trapped in a trash compactor, and he has come face to face with a menacing robot. In bringing these stories to life, Magnus has done thousands upon thousands of jumps, spins, kicks, flips – and he has done his “signature” Sportacus move uncountable times.

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So while he will no longer wear the costume of Sportacus, Magnus’ time as the blue elf will endure. The other Sportacii that will take on the role will be amazing and entertaining, no doubt. They will each bring something unique to the character, and will find a way to make it theirs. LazyTown will continue, in one form or another, for a long time.

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But there’s only one first of anything. In creating and defining the role of Sportacus, Magnus Scheving has given kids around the world a role model for good health and fair play. His efforts will resonate for years to come – wherever there are kids who love to laugh and play, along with a slightly above-average superhero.